What We Stand For

We are a one-stop webshop offering the widest variety of authentic and trendy ethnic fashion. Our online platform offers it all - sarees, salwar kameez, lehengas, contemporary Indo Westerns with an exquisite collection of accessories.

Our mission

To provide our customers a truly international online shopping experience, we guarantee superior quality and craftsmanship through our range, supported by swift and secure processes right from purchase to product delivery and beyond.

Our vision

We envisage ourselves as the best online shopping experience for customers worldwide, providing rich Indian artistry through truly international fashion statements. The aim is to source the best of Indian Ethnic Fashion and spread its magic.

Our team

Our strength lies in our individuality. Set up by Esther Bryce, the team strives to bring in the best talent in various fields, from architecture to interior design and sales.